18. Corporate Citizenship

The company discloses how it contributes to corporate citizenship in the regions in which it conducts its core business activities.

Giving back to society is an essential part of good corporate citizenship and often forms part of the philanthropic side of CSR. Due to the corporate structure, we have a local and decentralized approach to corporate citizenship. However, for risk prevention and risk management purposes, the CEO has demanded that the CSO approves/disapproves all engagements of more than 2500 Euro to avoid reputational or compliance issues. The goal of the program is a local engagement that helps to better environmental and societal conditions.

As in past years, our retailers and brands supported a variety of nonprofit organizations with donations of money or products. To mention a few: The German Ramblers Association (Verband Deutscher Gebirgs- und Wandervereine e.V.) received donations from Fjällräven’s “Arctic Fox Initiative” and through “Green Week” (instead of Black Friday) at the German retailer Globetrotter. In total we have donated EUR 746 700.
Naturkompaniet's and Partioaitta`s large and growing customer club again contributed to local nature conservation. One percent of members’ total purchases is donated by Naturkompaniet and Partioaitta to various Swedish and Finnish nature and environmental conservation projects. Donations totaled more than 400 000 EUR, up 70 000 EUR from the previous year. To give an example, the CleanSea (cleansea.co) is one out of seven initiatives which received the Nature Bonus in 2021.