Key Performance Indicators to criteria 9

Key Performance Indicator GRI SRS-102-44: Key topics and concerns
The reporting organization shall report the following information:

a. Key topics and concerns that have been raised through stakeholder engagement, including:
i. how the organization has responded to those key topics and concerns, including through its reporting;
ii. the stakeholder groups that raised each of the key topics and concerns.

As part of the process described above, we received the views of 901 people from the stakeholder groups mentioned above. These were then transferred to a materiality matrix and processed further. In June 2018, a second stakeholder survey was conducted among consumers in order to obtain an up-to-date assessment of our previously prioritized topics and also to uncover any new expectations. 1,464 people took part in this survey, which was conducted exclusively via social media. This resulted in the current top 5 topics from the consumer's point of view:
  1. Animal welfare
  2. Plastic/micro plastic
  3. Sustainable product ingredients
  4. Waste
  5. Consumer health and safety
In comparison, the top 5 topics in 2015 were:
  1. Animal welfare
  2. Plastic
  3. Climate & energy
  4. Consumer health and safety
  5. Waste
A slight shift in consumer priorities can be observed in the new survey, which was limited to the consumer perspective. Sustainable product ingredients, for example, have recently moved much more into the focus of attention than before. Climate & energy, on the other hand, appear to have less relevance. The results of this survey were shared within the company in order to be able to react specifically to the changed priorities of the stakeholders.