3. Objectives

The company discloses what qualitative and/or quantitative as well as temporally defined sustainability goals have been set and operationalised and how their level of achievement is monitored.

Through each of its public sector organisations, the Free and Hanseatic City of Hamburg (FHH) pursues certain industry-specific goals. In particular, the goals chosen for the individual public sector organisations have been documented in the vision statements passed by the Senate of Hamburg. They provide guidance to the business executives of the public sector organisations. Hamburg Messe und Congress GmbH (HMC) is committed to meeting the requirements set by the Senate of Hamburg.

Environment and climate protection are among the core goals. In its new Climate Plan and the new Climate Protection Act (as per 2020), the Senate of Hamburg defines CO2 reduction targets for all of Hamburg (i. e., -55 % by 2030, and -95 % by 2050, compared to 1990 levels; also refer to Criterion 1). Furthermore, according to the coalition treaty for the 22nd legislative period of Hamburg's governing parties, "all public sector organisations shall have a climate-neutral carbon balance within the next two decades at the latest” to set an example to the industry at large. "Through their investments in infrastructure and sustainability, public sector organisations help Hamburg's economy recover from the restrictions imposed by the coronavirus pandemic." Within this framework, HMC's short- and medium-term goal is to determine the ecological effects of its existence as a business entity by preparing a carbon balance sheet. In implementing this goal, the Sustainability Officer calculated the first-ever carbon footprint for the exhibition complex for the year 2019. The results of these assessments have been validated jointly with ClimatePartner.

Among the remaining key goals, the implementation of three future sustainability measures based on the Hamburg Code of Corporate Governance (HCGK) is prioritised:  
  1. As of the reporting year 2020, HMC is to publish a qualitative sustainability report every two years based on the DNK criteria (with the 2019 report representing the pilot project).
  2. Another short- and medium-term goal to which HMC has committed as a public sector organisation is to fully compensate for all relevant air travel. The importance of compensating for flights is seen in the high emissions caused by this means of transport. As of 2020, all information about job-related travel will be recorded by the travel services provider, HANSALOG, in a climate-awareness travel management programme, and compensated monetarily.
    For further details, please refer to the Administrative Ordinance For The Hamburg Travel Expense Act.  
  3. In the years 2019/20, HMC recorded its activities towards implementing the 17 United Nations Sustainable Development Goals (SDGs) as required by the HCGK code. Using the globally-recognised SDGs as a benchmark is a useful way to reconcile economic with ecological and social concerns. Detailed activities and goals for each of the SDGs have been published on the HMC  corporate website since August 2020.
The HCGK Declaration of Compliance is published annually on the website and included in the Annual Report. Compliance with the goals and objectives under the HCGK is reviewed by HMC’s internal auditors as well as an external annual auditor pursuant to the "Comply Or Explain” principle.  

Furthermore, HMC plans to enhance the involvement of its employees in environmental and climate protection activities by providing relevant sustainability training courses as of mid-2021 through the internal HMC-Academy. The responsibility for all sustainability goals relating to environmental and climate protection has been entrusted to HMC's Sustainability Officer who has been in charge of these matters since 2009 (the current incumbent since 2013). The Sustainability Officer is supported by a cross-departmental "Sustainability Project Team". As a staff role, the Sustainability Officer reports directly to the corporate executive level. All progress is reported to the Supervisory Board (pre-2020 in a KPI report; as of 2020, in the DNK Report according to the HCGK, with activities being reported in the same way as SDG-related measures). As of 2021, sustainability will be an integral part of the Corporate Strategy, and additional relevant measures will be taken (structured by saving potential, costs and timing) so as to achieve the ambitious climate protection goal of FHH (climate neutrality of all public sector organisations by 2040; see above). Additional goals beyond meeting the FHH environmental targets are derived from the evaluation of the first-time Materiality Analysis conducted by interviewing relevant stakeholders [refer to Criterion 2].