General Information

Company name Fenix Outdoor International AG Logo

Company website

Number of employees 500 - 4.999

Reporting year 2021

Indicator set GRI SRS    

Directly affected by the disclosure of non-financial and diversity information No

Reporting on EU taxonomy not subject to the reporting obligation and not reporting according to EU taxonomy

Fenix Outdoor International AG

Group Chief Sustainability Officer
Aiko Bode

Suhrenkamp 71-77
22335 Hamburg

+49 40 679 66 232

Describe your business model (including type of company, products / services)

Fenix Outdoor International AG is a group of companies that develops and markets high-quality outdoor gear to highly discerning and fastidious end-users through a selected retail network, with a high level of service and professionalism.

2021 net sales increased from 563 million Euro to 649.9 million. The net profit was 56.7 million EUR compared to 33,9 million EUR in 2021. For further information see CSR Report 2021 page 22ff or the Annual Report 2021

Fenix Outdoor is one of the leading Groups in the outdoor industry in Europe. The Group’s strategy regarding premium product and brand mix in combination with a retail strategy for a rapid flow of information has proven to work well. 

In 2021, some structural changes took place. In November, Brunton, the compass company, was sold and a new retailer in the UK, Trekitt, was acquired. The group now consists of five brands and five retail organizations. The expansion of Naturkompaniet into Norway continued so that the brick and mortar retail operations but also our e-com business grew in these extremely difficult times. The organizational structure of Retail, Brands, Global Sales and strategic central services did not change. Still, we reorganized the textile sourcing and production teams which led to a reorganization of the CSR department, a process that will continue in 2022.

Outlook 2022

As the situation currently looks like, we believe based on the vaccination situation, case development and what we have seen so far in our business that it will slowly return to normal this year like before the pandemic. We believe that everything travel related will have a slow recovery during 2022, so we can start travelling for business reasons again.

Overall, the political situation of global instability and tension, as well as the ability of some countries to dominate or interrupt economies and production, makes the outlook for 2022 gloomy, despite all the hopeful signs for a post-Covid economic landscape.