Fenix Outdoor International AG
General | General InformationGeneral Information
| Company name | Fenix Outdoor International AG |
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| Company website | www.fenixoutdoor.se/hallbarhet | |
| Number of employees | 500 - 4.999 | |
| Reporting year | 2020 | |
| Indicator set | GRI SRS | |
| Directly affected by the disclosure of non-financial and diversity information | No | |
| Contact |
Fenix Outdoor International AG
Group Chief Sustainability Officer Aiko Bode Suhrenkamp 71-77 22335 Hamburg Germany +49 40 679 66 232 aiko.bode@fenixoutdoor.com |
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Describe your business model (including type of company, products / services)
Fenix Outdoor International AG is a group of companies that develops and markets high-quality outdoor gear to highly discerning and fastidious end-users through a selected retail network, with a high level of service and professionalism.
2020 net sales went down from 607.1 million Euro to 563 million. The net profit was 33.9 million EUR compared to 61 million EUR in 2019. for furtehr information see CSR Report 2020 page 22ff or the Annual Report 2020
Fenix Outdoor is one of the leading Groups in the outdoor industry in Europe. The Group’s strategy regarding premium product and brand mix in combination with a retail strategy for a rapid flow of information has proven to work well.
Outlook 2021
As the situation currently looks, we believe based on the vaccination situation, case development and what we have seen so far in our business that it will be staggered return to normal. Right now, we believe that everything travel related will not have a major recovery during 2021, at least on the global basis. North Americas seem to be ahead of the game in general and given that we believe that we will be recovering in a reasonable way this year e.g., the recovery will continue. Asia, including China, will also improve during the year.
The major concern is Europe, besides the UK. The current unpredictability makes it a tough call. The current information gives little hope that a traditional normal retail system will be fully working before the summer in all of Europe. This combined with uncertainty about how much that can be compensated through the digital business as we are still somewhat in an unknown territory. We also have to ask on how much of the retail has permanently moved from shops to web my believe is that the longer the closures lasts the larger the permanent move will have been.
We also do not know how much of lost sales during the closures can be recovered when shops are open. Some persons believe there is a hold up on demand. I agree there will be so and given consumers finances allowing them to spend we will see a similar effect in our industry as we did last year. If this means a complete make up for lost sales in the beginning of the year remains to be seen, but we are prepared. In terms of the second half of the year we believe that given a more normal situation at the end of Q2 we are very well positioned to have a good second half based on customer sentiment and orderbook. No matter what happens we expect our own digital business, as well as our retail customers with digital presence, to develop in a very positive way and compensate for parts of the possible shortfall. We are already seeing signs of that. In terms of other challenges, we believe that the unbalance in the supply chain will remain, at least for the rest of this year. Our ability to manage that have so far been good. We have the skillset and people to deal with this, which we have proven through this entire pandemic. Our conclusion/believe is that we are well placed to actually have a reasonably good 2021 even though we are still facing challenges due to the pandemic and are not out of the woods yet. We think 2021 will be another year when our business model proves successful on a comparative basis.
2020 net sales went down from 607.1 million Euro to 563 million. The net profit was 33.9 million EUR compared to 61 million EUR in 2019. for furtehr information see CSR Report 2020 page 22ff or the Annual Report 2020
Fenix Outdoor is one of the leading Groups in the outdoor industry in Europe. The Group’s strategy regarding premium product and brand mix in combination with a retail strategy for a rapid flow of information has proven to work well.
Outlook 2021
As the situation currently looks, we believe based on the vaccination situation, case development and what we have seen so far in our business that it will be staggered return to normal. Right now, we believe that everything travel related will not have a major recovery during 2021, at least on the global basis. North Americas seem to be ahead of the game in general and given that we believe that we will be recovering in a reasonable way this year e.g., the recovery will continue. Asia, including China, will also improve during the year.
The major concern is Europe, besides the UK. The current unpredictability makes it a tough call. The current information gives little hope that a traditional normal retail system will be fully working before the summer in all of Europe. This combined with uncertainty about how much that can be compensated through the digital business as we are still somewhat in an unknown territory. We also have to ask on how much of the retail has permanently moved from shops to web my believe is that the longer the closures lasts the larger the permanent move will have been.
We also do not know how much of lost sales during the closures can be recovered when shops are open. Some persons believe there is a hold up on demand. I agree there will be so and given consumers finances allowing them to spend we will see a similar effect in our industry as we did last year. If this means a complete make up for lost sales in the beginning of the year remains to be seen, but we are prepared. In terms of the second half of the year we believe that given a more normal situation at the end of Q2 we are very well positioned to have a good second half based on customer sentiment and orderbook. No matter what happens we expect our own digital business, as well as our retail customers with digital presence, to develop in a very positive way and compensate for parts of the possible shortfall. We are already seeing signs of that. In terms of other challenges, we believe that the unbalance in the supply chain will remain, at least for the rest of this year. Our ability to manage that have so far been good. We have the skillset and people to deal with this, which we have proven through this entire pandemic. Our conclusion/believe is that we are well placed to actually have a reasonably good 2021 even though we are still facing challenges due to the pandemic and are not out of the woods yet. We think 2021 will be another year when our business model proves successful on a comparative basis.