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General

General Information

Strategy

Overview 1. Strategic Analysis and Action 2. Materiality 3. Objectives 4. Depth of the Value Chain Key Performance Indicators (1-4)

Process Management

Overview 5. Responsibility 6. Rules and Processes 7. Control Key Performance Indicators (5-7) 8. Incentive Systems Key Performance Indicators (8) 9. Stakeholder Engagement Key Performance Indicators (9) 10. Innovation and Product Management Key Performance Indicators (10)

Environment

Overview 11. Usage of Natural Resources 12. Resource Management Key Performance Indicators (11-12) 13. Climate-Relevant Emissions Key Performance Indicators (13)

Society

Overview 14. Employment Rights 15. Equal Opportunities 16. Qualifications Key Performance Indicators (14-16) 17. Human Rights Key Performance Indicators (17) 18. Corporate Citizenship Key Performance Indicators (18) 19. Political Influence Key Performance Indicators (19) 20. Conduct that Complies with the Law and Policy Key Performance Indicators (20)

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Puma SE

General | General Information

General Information en

Company name	Puma SE

Company website	www.puma.com

Reporting year	2011

Indicator set	GRI 3.1

Directly affected by the disclosure of non-financial and diversity information	Not specified

Contact	PUMA SE PUMAVision Headquarters PUMA WAY 1 91074 Herzogenaurach Germany +49 (0) - 9132 - 81 - 0 +49 (0) 9132 - 81 - 2246 info@puma.com

Additional remarks:

This declaration of conformity is based on the latest annual financial and sustainable report which was GRI A+ rated (http://www.puma-annual-report.com/en/PUMAAnnualReport2011_ENG.pdf)