Sustainability efforts shall become visible to our customers and reflect in our products we offer on the markets. The compilation in our annual CSR Reports is neither holistic nor exhaustive but it gives some indication, which route we have taken on our path to sustainability in each year. We are member to the Sustainable Apparel Coalition and Textile Exchange and, hence, are working and apply the know-how shared through these organizations. Our suppliers actively use teh FEM and support us in developing new products. They use and suggest innovative new production ways/measures. In addition, we cooperate with innovation partners, e.g., in the fabric supply or chemical industry.

The materials we use and how we produce has a major effect on the sustainability of our products. As such, Fjällräven aims to establish best practice regarding animal welfare and full traceability. In those respects, our ‘Down Promise’ and the ‘Traceable Wool Project’ are held in high regard. In 2017, Fjällräven began using recyclable wool and we focus on ensuring our material is completely traceable in terms of its origin. One major step in this direction is the story of Fjällräven's recovered wool. Our product development and innovation processes demand to take adequate sustainability aspects into consideration (e.g.; new materials in textile, energy efficiency in stoves, new packaging for products, new sustainability screening for products in stores; no plastic bags in stores, new interior design guidelines etc.)

For more detailed information see CSR Report 2018, pp. 7-8, 18-19, 31.