All activities under the sustainability agenda are centrally organized by Fenix Outdoor and implemented under a common framework by individual brands and entities. This allows the responsible managers to identify the appropriate individual approach and goal setting. The speed of development and the focus of the entities within Fenix Outdoor Group vary but all follow the same direction. The parent company Fenix Outdoor structures the sustainable sourcing, manufacturing, and product distribution. The brands focus on engaging their consumers through their responsibilities for product design, marketing, retail, and sales. In all these endeavors sustainability is a guiding principle. 

For more detailed information see CSR Report 2018, pp. 4-7.