Describe your business model (including type of company, products / services)
Fenix Outdoor is an international outdoor group with the mission to develop and market high quality and low weight outdoor products to customers with high expectations through a select retail network emphasizing service and professionalism. 2018 was a challenging not least becuase of unpredictably weather conditions but also because of finding our way in becoming a truly global organization.
2018 net sales were €572,4 Mio; the net profit for the year was €67,4 Mio (for further details see the Annual Report 2018
, pp. 7 or the CSR Report Fact Sheet "Economy"
, p. 25)
Fenix Outdoor is one of the leading Groups in the outdoor industry in Europe. The Group’s strategy regarding premium product and brand mix in combination with a retail strategy for a rapid flow of information has proven to work well. Fenix Outdoor acquired one new entities last year: the American travel and outdoor clothing company Royal Robbins. They are in the process of being fully integrated into the Fenix family by various measures, such as the issuing of a Royal Robbins version of the Fenix Way, as documented foundations for ethical and sustainable business. OUTLOOK FOR 2019
The hot summer and warm fall of 2018 made us fear that we would see a delayed effect on the Brands division in 2019. When we look at the order books for 2019 this has not really materialized, at least not on a global basis. We are also still facing challenges in terms of investment in IT over the next couple of years, both on the ERP side as well as in investment on the digital trading and analytical side.
In a world of changes, we also have to be able to adapt our way of working and that is the real challenge, together with staying humble in our dealings with every stakeholder, including shareholders, customers, employees and subcontractors.
We follow the current GRI Standard and evaluated selected indicators through our chartered accountants/ auditors (E&Y).