Fenix Outdoor International AGGeneral | General Information
|Company name||Fenix Outdoor International AG|
|Number of employees||500 - 4.999|
|Indicator set||GRI 4|
|Directly affected by the disclosure of non-financial and diversity information||Not specified|
Fenix Outdoor International AG
Group Chief Sustainability Officer
+49 40 679 66 232
Describe your business model (including type of company, products / services)
2016 net sales were 486,2 Mio Eur; the net profit for the year was 48,2 Mio Eur. (for further details see the annual report 2016, pp. 4-5 or the CSR Report Fact Sheet "Economy", p. 25)
Fenix Outdoor is one of the leading Groups in the outdoor industry in Europe. The Group’s strategy regarding premium product and brand mix in combination with a retail strategy for a rapid flow of information has proven to work well. This does not mean that we can remain still; we must continuously evaluate our strategies. In 2016 the Group continued its retail strategy by implementing our restructuring project in Germany. This consolidation will continue and we believe there is still a lot to do. Our continuous expansion in North America, as in Asia, means we have plenty to do.
OUTLOOK FOR 2017
To end up we want to stress that we are still facing challenges in many areas, particular in retail. The changing retail environment in Europe is challenging, but we believe that we are on the right way to become one of the best specialist retailers in the outdoor segment. Our international growth, especially outside of Europe, is putting extreme pressure on our managerial capacity. This combined with our “Fenix way” of working has created a challenging situation in terms of managing the business. We have many extremely talented people working for us. It is up to us now to take this talent and develop it into our future management team, by training them through interesting and educational tasks, so we can build tomorrows Fenix.
But in a world of changes, we also have to be able to adapt our way of working and that is the real challenge together with keeping our humility towards every stakeholder such as shareholders, customers, employees, subcontractors etc.