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Fenix Outdoor International AG

General | General Information

General Information

Company name Fenix Outdoor International AG

Company website

Number of employees 500 - 4.999

Reporting year 2016

Indicator set GRI 4    

Directly affected by the disclosure of non-financial and diversity information Not specified

Fenix Outdoor International AG

Group Chief Sustainability Officer
Aiko Bode

Suhrenkamp 71-77
22335 Hamburg

+49 40 679 66 232

Describe your business model (including type of company, products / services)

Fenix Outdoor is an international outdoor group with the mission to develop and market high quality and low weight outdoor products to customers with high expectations through a select retail network emphasizing service and professionalism. 2016 was a year of success, record in sales, record in profits and record in liquidity speaks for itself. Fenix Outdoor once again out-performed the market.
2016 net sales were 486,2 Mio Eur; the net profit for the year was 48,2 Mio Eur. (for further details see the annual report 2016, pp. 4-5 or the CSR Report Fact Sheet "Economy", p. 25)

Fenix Outdoor is one of the leading Groups in the outdoor industry in Europe. The Group’s strategy regarding premium product and brand mix in combination with a retail strategy for a rapid flow of information has proven to work well. This does not mean that we can remain still; we must continuously evaluate our strategies. In 2016 the Group continued its retail strategy by implementing our restructuring project in Germany. This consolidation will continue and we believe there is still a lot to do. Our continuous expansion in North America, as in Asia, means we have plenty to do.

To end up we want to stress that we are still facing challenges in many areas, particular in retail. The changing retail environment in Europe is challenging, but we believe that we are on the right way to become one of the best specialist retailers in the outdoor segment. Our international growth, especially outside of Europe, is putting extreme pressure on our managerial capacity. This combined with our “Fenix way” of working has created a challenging situation in terms of managing the business. We have many extremely talented people working for us. It is up to us now to take this talent and develop it into our future management team, by training them through interesting and educational tasks, so we can build tomorrows Fenix.

But in a world of changes, we also have to be able to adapt our way of working and that is the real challenge together with keeping our humility towards every stakeholder such as shareholders, customers, employees, subcontractors etc.

Additional remarks:

We follow the new GRI Standard (2016) and evaluated selected indicators through our chartered accountants/ auditors (E&Y)